On-Floor Seminars
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| 2.00pm - 2.40pm Leveraging on Facebook for Businesses Stephanie Yeo, Assistant General Manager Balanced Consultancy About the Speaker Abstract Facebook can be a powerful tool for your brand and business. Learn how to leverage on Facebook to build relationships, reach new customers and drive sales. 3.00pm - 3.40pm Learn How To Leverage on Search and Social Media to Generate Leads Daily! Richard Tan, Sales Consultant clickTRUE About the Speaker Abstract What you will learn:
4.00pm - 4.40pm Speaking to an Audience of ONE Tan Jit Khoon, Chief Executive Officer Winson Press Pte Ltd About the Speaker Abstract Why do we design just ONE MESSAGE for all of our customers, and then email or print & distribute thousands of copies out? Surely we could achieve greater results if we designed the message with each customer in mind – individually, personally? With today’s influx of personalized channels, the need for brands to connect with consumers on a ONE2ONE level is simply an expectation. With B2B business, we tend to forget that ultimately, we are dealing with PEOPLE, representing businesses, and not the other way around. |
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| 1.00pm - 1.40pm Mobile Apps and Marketing: Learn How Businesses Use Real-Time Mobile Incentives to Attract Crowds and Get More Sales Eugene Sim, Director of Business Development Conversion Hub Marketing About the Speaker Abstract
2.00pm - 2.40pm How Do Brands “Live Happily Ever After”? Tan Jit Khoon, Chief Executive Officer Winson Press Pte Ltd About the Speaker Abstract What happens after you attended a high profile conference, or an exclusive event or even an AGM? You would have amassed a substantial amount of business cards, a vast amount of information and maybe a couple of slips of paper, simply because the person you were talking to ran out of business cards. But how do you translate the experience into something tangible, that not only acts marketing tool for the organisation, it functions as an activation tool? If you are responsible for consumers where their lifecycle goes beyond the “one off”, like an education provider, healthcare provider or even tourism, you might want to sit in on this. 3.00pm - 3.40pm 5 Steps to Elevate Your Personal Brand Shauna Li Roolvink, Principal Consultant BrandHub Pte Ltd About the Speaker Abstract Your personal brand is your most important asset. Personal Branding has been voted by the Wall Street Journal as the second most important job skill to have in 2013 after clear communications. Invest in yourself and pick up essential 5-step tools to elevate your personal brand in order to position yourself for a new role, career advancement, second and or multiple careers. 4.00pm - 4.40pm Stretch Your Marketing Dollar with Smart Marketing Shanmuga Retnam, Consultant Cool Asia Technology About the Speaker Abstract With today’s consumer demanding instantaneous gratification, there is a need for marketers to think deeply on how to rise above the clutter and connect with their existing and new customers. It does not require savvy concepts but simple, impactful and consistent efforts to remind your customer you exist before he decides to switch to your competitor. We need to once again simplify our marketing despite the availability of new touch points. This session will draw on the power of networking, gifting, profiling and staying relevant in your industry. |
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| 2.00pm - 2.40pm How Do You Translate A Brand Experience Into A Real Experience? Tan Jit Khoon, Chief Executive Officer Winson Press Pte Ltd About the Speaker Abstract If you are in destination marketing, or your role sees you managing some IP properties, or simply put, you are responsible for marketing an experience, you would probably have a huge archive of photographs, which are restricted to media usage. With the influx of social media, one of the most powerful source of “media”, which we simply can’t afford to ignore, would be the consumer. So how can we ensure that we engage this source of media, while ensuring that they utilise the content we have without the consumer abusing them? 3.00pm - 3.40pm How do Brands like Starbucks Increase Sales through Facebook Marketing Eugene Sim, Director of Business Development Conversion Hub Marketing About the Speaker Abstract Learn about:
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