Day 1, 25 July 2012 (Wednesday) |
1.00pm - 1.40pm |
How to build a "Premium Brand" with Creative Premiums Mr. Kenneth Teang CEO, IOP Asia Pacific (More about the Speaker) Abstract IOP, a pre-school that has conducted a series of re-branding for its range of Pre-School Education Programmes, including Tumble Tots, a 33-year old UK Physical Play Education Brand. With the right Brand Positioning Strategy, the School has identified and applied various marketing tools, collaterals, and premiums that have helped to build their brand to be a highly sought after ‘Premium Brand’, with more than 100 outlets in South East Asian countries like Malaysia, Thailand, and Indonesia. |
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2.00pm - 2.40pm |
Increasing Productivity In The Workplace Ms. Michelle Tai Senior Consultant, Thatz Business Solutions Consultancy (More about the Speaker) Abstract A workplace regardless of size has to be driven by efficiency and achievements that transforms into tangible results for the organisation and in turn translates into rewards for employees. With the recent calls for organisations to improve productivity, this has become one of the hot topics being discussed. During the talk, Thatz will share some tips on how to optimise your workplace productivity together with ways to create a conducive work environment. |
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3.00pm - 3.40pm |
Mobile Advertising: The Best Way to Secure the Right Audience Mr. Malcolm Wong Head of Sales Development (APAC), Adsmobi Inc (More about the Speaker)
Abstract Mobile devices are now the largest personal mass medium that allows for vast interactive methods for marketing and advertising activities to target and communicate with consumers. Discover the various ways of how mobile marketing can be conducted and the best ways for you to reach consumers, complimenting on your current marketing objectives. |
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4.00pm - 4.40pm |
A Myriad of Gift Options - Changing the Way Companies Reward Clients & Staff Mr. John Lee Business Development Director, Option Gift Pte Ltd (More about the Speaker)
Abstract More and more companies are moving away from cash awards and predetermined gifts when rewarding clients and employees. Whether it's to satisfy increasingly discerning recipients or complex compliance requirements, companies large and small are allowing recipients to choose from a wide selection of gift options for sales incentives or long service awards. Find out why this trend is taking shape and how you can keep up with the latest innovations in gift giving. |
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Day 2, 26 July 2012 (Thursday) |
11.30am - 12.10pm |
Brand Yourself Premium: Are Your People as ‘Premium’ as Your Gifts? Ms. Trudi Chong Consultant, Performance & Potential, OIG International Pte Ltd (More about the Speaker)
Abstract Price, Product, Place, and Promotion – the 4 sacred Ps of Sales and Marketing. Many companies have devoted resources to achieving all 4 Ps and are bewildered when they do not see the business growth and return on investment as expected. Why? This is because the most important P – People, have been largely neglected. Learn how great companies attract premium talent and maximise their people resources through creating a strong company culture! |
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2.00pm - 2.40pm |
The Art of Corporate Gift Giving Ms. Peggy Teo Asst Vice President, Singapore Post Limited (More about the Speaker) Abstract Gifting (either for formal or promotional usage) is a common practice that most companies would adopt. But, are your gifts really stamping an impression in your recipients minds? What gifts are considered the best and suitable for your target audience? And do you know there are also taboos on gift giving? Keen to find out more? Come, join us at the On-Floor Seminars at SGPFair / SOLFair now! |
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3.00pm - 3.40pm |
Tell a Story, and Humanise your Brand on Social Media Ms. Christel Quek Manager, Social Marketing, Havas Media (More about the Speaker) Abstract It's not just about the number of likes, follows, or connections your brand has on social media platforms. It's about translating these numbers into achieving meaningful communities and achieving your brand, business & marketing objective. Humanising your brand on Social Media is therefore important to lend a personal touch, especially from a B2C perspective. Yearning to know more? Come, join us at the On-Floor Seminars at SGPFair / SOLFair! |
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4.00pm - 4.40pm |
Managing Your Walking, Talking, Living Brand Ms. Catherine Chan Founder & Managing Consultant, Iconiq Image (More about the Speaker)
Abstract Your employees are the living representatives of your brand. They make an impact since they are one of the key channels through which your brand will be delivered and experienced. Can your living, breathing brand representatives communicate your brand appropriately and effectively through their image and actions to the outside world at all touch points? Are your employees representing your brand the way you want them to? Come discover the impact of your staff image and how you can align it with your corporate brand, for a heightened brand experience. |
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Day 3, 27 July 2012 (Friday) |
11.30am - 12.10pm |
Exploring the Social Media Landscape for B2B Companies Ms. Rena Koh Communications Strategist, The Chariots Creative Communications (More about the Speaker)
Abstract Social media has helped many B2C companies take their sales, brand awareness, and customer relations to the next level. But with the correct strategy, B2B business can benefit from it too! Many B2B companies have already benefitted! Find out now about:
- The Social Media Landscape for B2B Companies and Their Benefits
- Creating a Business Profile that Attract Others
- The 3 Strategies on How B2B Companies Can Leverage on Social Media at the On-Floor Seminars!
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1.00pm - 2.40pm (2 Sessions) |
Building a Strong Brand Experience in a Competitive Market Seminar Ms. Kellin Chan Managing Consultant, OIG International Pte Ltd (More about the Speaker) |
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Abstract You may have attended many seminars on "What Can Branding Do for Your Business". However, what comes after "Product Branding & Better Customer Service"? How can you further adopt an innovative and impactful brand strategy to achieve quantum leap growth? A Brand Self-Check Tool could give you a better understanding of your overall brand strategy; looking into various manifestation touch points to improve the brand experience for your target audience. Join us for an interactive session and pick up tips for a self-diagnosis of your current brand. There will be a hands-on workshop session where you get to participate in discussions and activities with fellow participants on how to maximise the brand experience in the competitive market. |
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3.00pm - 3.40pm
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Demystifying the Productivity & Innovation Credit Scheme. How SMEs Can Benefit! Mr. James Wee Sales Director, Occamlogic Consulting (More about the Speaker) |
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Abstract In 2010, the Singapore Government announced the Productivity & Innovation Scheme, to support businesses and improve work processes for value creation. It is also to support businesses to innovate – to gain competitiveness, come up with new products and services and generate additional revenue streams. Increased productivity & innovation would also allow Singapore companies to be able to raise wages for Singaporeans. In short, Productivity & Innovation Credit Scheme is a holistic plan to increase competitiveness & citizen's wages by increasing the productivity among the companies in Singapore. Join us at the SGPFair / SOLFair On-Floor Seminars to learn more! |